Hold my Beer, we just launched a website!

Hold my B, founded in 2022, is a student

consultancy with a focus on brand and

customer engagement, or simpler “experience

consulting”. We drive to help social and

environmental impact companies engage and

connect with their customer through innovation in

service, channels and brand.

With our expertise in foundation, startup and

marketing work, combined with a deep business

understanding, Hold my B is the ideal partner for

any innovative effort in the sector.

Our motivation are what we call “Hold my Beer”

moments for our customers, moments where the

right idea connects with the right execution and

deeply impacting value innovation is created.

Visual Identity

The visual language at the heart of HMB reflects

the focus on the creative and exceptional. The

main accent and logo colour, “beer” symbolize our

untam

able energy and creativity. It also is gender-neutral, addressing all customers. “Persian Red” is

to be used for warnings as well as comparisons to

provide a clear contrast to “Beer”. Body text and

most headings should be kept in “Bunker” grey.

Backgrounds should use either white,

“Bunker” Grey, while text should take the other color.

Logo

Hold my B’s logo was crafted as a visual version of

our brand values. We ultimately strive for “hold my

beer” moments for our customers, and the capital

B with the iconic foam of a fresh beer represents

that. It’s playful yet easy to remember. Modern,

yet clean in design. The logo has three main

variations: Hold my B's core logo and the

reduced icon with only the “B”, to be used for icons

and smaller implementations.

The third, full logo, also incorporates the main claim

of HMB “experience consultancy“, referring to the

focus on brand and customer-centric consultancy

work.